ARTICLE
New and Rich Experience for Cinemagoers with Shaw Theatres' Mobile App!
By InCinemas / 17 Sep 2013 (Tuesday)
Shaw Theatres cinime mobile application, the new mobile app that helps you get a rich media experience from the cinema.
With contests, special rewards and treats, it's one that brings the movie experience to you, all while on-the-go! Plus, find out how to win a trip for two to superstar Beyoncé's fifth concert tour in Australia!
Shaw Theatres' cinime mobile application is available in Singapore, in an exclusive arrangement with Yummi. This marks the mobile application’s first foray into Asia following a successful launch in UK in July 2013. Cinime allows cinemagoers to use their little screens to get more from the big screen. It employs image recognition and bespoke audio watermarking technologies to deliver and unlock brand and film-related content.
Developed by Digital Cinema Media (DCM) and Yummi, cinime enables users to opt-in for bonus content and thus aims to create a new media experience that will enable brands to both entertain and engage.
How can you enjoy cinime at Shaw Theatres
- Download cinime on the App Store or Google Play for Apple and Android devices respectively
- Bonus content, rewards and treats such as vouchers and prizes to be won to ensure you get the most out of your cinema trip with cinime.
- Free popcorn at Shaw Theatres when you download and use the cinime app for the first time
Your experience starts at the cinema lobby, all the way till the movie begins!
- Scan selected posters at Shaw Theatres. Find out more about movies, watch trailers and get promotion details!
- Switch your phone to silent but leave your cinime app open during the special cinime advertisement segment. It will respond and interact with the screen to deliver extra content
directly to your phone. If you take part in a cinime game or quiz before
the movie, you can reward yourself with more free treats. Cinime has
been specially designed to be discrete and will not disturb fellow
cinemagoers, so you are fine to use it during the ads. Just switch it
off when the main feature movie begins.
Promotions during the pilot trial at Shaw Theatres
Stand to win a trip for two to The Mrs Carter Show World Tour in Sydney, Australia, worth S$8,000. (Prize includes concert tickets, a 3D2N free and easy stay at a 4-star accommodation (twin-sharing), and air-tickets)
To participate, you need to answer the Pepsi Cinime quiz correctly and submit your personal particulars in an unlocked mobile page. You will also get two more chances at the lucky draw with every Shaw MovieBites Combo Set purchased by entering the unique receipt number on the same contest page.
The winner must retain the Shaw MovieBites receipt as proof of purchase when claiming the prize (contest not available at Century Cineplex; other terms and conditions apply).
- Volvo Cinime Test Drive and Surprise Gift
Shaw Theatres patrons with the cinime app will receive a surprise gift when they test drive any Volvo until the end of September at the Volvo showroom at 249 Alexandra Road.