ARTICLE
Disney and Spotify Team up for a Magical Beauty and the Beast Experience!
By Flora / 13 Mar 2017 (Monday)
In a tie-up between Disney and music streaming site Spotify, a new interactive campaign allows users to step inside the magical world of Disney’s Beauty and the Beast's castle and enjoy a world of music and content within.
Anyone can visit the Castle from today: http://sea.beautyandthebeast-spotify.com
Spotify users who visit the castle will first have their Spotify listening profile analysed. Once the musical analysis is complete, you will be directed to the room of the castle which best matches your musical taste.
The rooms in the castle include The Rose Room, The Ballroom, Belle’s Bedroom, The Beast’s Bedroom, The Dining Room, The Library and The Dungeon. Each of the rooms has a bespoke, curated Spotify playlist and features beautiful photography from the film.
The Beauty and the Beast microsite also features exclusive ‘behind the scenes’ interviews with the cast and crew of the film, including interviews with vocal artists John Legend and Ariana Grande during the recording of the classic Beauty and the Beast theme song.
Stream the entire album of the motion picture soundtrack on Spotify now!
Disney's Beauty and the Beast opens InCinemas 16 March 2017!
Which is your favourite song from the soundtrack?