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Singapore Tourism Board and The Walt Disney Company to Form Multi-year Collaboration!

By Flora  /  15 Apr 2017 (Saturday)

(L-R: Mr Lionel Yeo, Chief Executive, Singapore Tourism Board; Mr S Iswaran, Minister for Trade and Industry (Industry); Mr Alex Baillie, Head of Marketing and Partnerships, The Walt Disney Company Southeast Asia/ Photo Credit: The Walt Disney Company)

This first-of-its-kind tie-up will see unique and fun experiences themed around Disney’s biggest brands and most popular stories and characters in Singapore. As part of the three-year collaboration, locals and visitors to Singapore will be entertained with a range of exciting experiential activities starting with Star Wars, followed by Marvel and Disney Animation/Disney Pixar themes in 2018 and 2019 respectively.

In celebration of the 40th anniversary of Star Wars in 2017, the collaboration will kick off with Star Wars Day: May The 4th Be With You Festival (see details below), a three-day Star Wars festival held at Gardens by the Bay, followed by other exciting Star Wars-themed activations held in the second half of 2017.

(Watch the glorious 1st teaser trailer for 'Star Wars: The Last Jedi'!)

The highly-anticipated sequel “Star Wars: The Last Jedi” is slated to open InCinemas 14 December, so rest assured that there will be a range of activities in the lead up to the blockbuster movie. Hopefully, just maybe, our Jedi wishing stars in a galaxy far far away will grant us a star tour here in our sunny island! We’re crossing our fingers (and toes!) for this to happen. 

Lionel Yeo, Chief Executive, Singapore Tourism Board said, “We are delighted to collaborate with Disney to create a range of exciting activations, adding vibrancy to our existing events calendar and attracting visitors from the Southeast Asia region and beyond.”

Star Wars Day: May The 4th Be With You Festival
Date: 4-6 May 2017
Venue: Gardens by the Bay

• The highlight of the festival is SaberTrees, which will be Southeast Asia’s largest lightsaber light-up activation where the iconic Supertrees at Gardens by the Bay will be transformed into lightsabers.

• This will be complemented by Garden Rhapsody: STAR WARSTM Edition, a stunning light and music show. In addition, visitors can also look forward to interactions and photo opportunities with Chewbacca and Kylo Ren who will be making their first ever appearance in the city.

• Another festival highlight is the first-ever Star Wars Run (6 May) to be held in Singapore which includes a 4.5km fun run and 10km competitive race.

• Other festival events include a Star Wars-themed Silent Disco (5 & 6 May), outdoor movie screening of Star Wars: The Force Awakens (6 May) and other Star Wars-themed activities.

Stay tuned to InCinemas (@InCinemasSG) for updates of Star Wars Day in Singapore!

Star Wars: The Last Jedi opens InCinemas 14 December 2017!
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