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Lifetime Premieres Tonight and Be A Part of Lifetime’s Marketing Campaign!

By InCinemas / 14 Jun 2013 (Friday)

Start your Friday with Lifetime, the channel that aims to bring all the entertainment, spiciness and all that jazz, specially tailored for women!

Lifetime, the new channel that will be premiering tonight, with a brand new and exclusive season of MasterChef Australia Season 4! Thereafter, expect more interesting reality shows like Dance Moms, drama series like The Client List and even movies such as Liz & Dick.

About Lifetime Channel
Lifetime is currently the number one channel for women entertainment in the US; and viewers in Singapore can expect the same quality line-up of shows. Additionally, Lifetime is about understanding the complex life of a modern woman – an ordinary person living the extraordinary life. Lifetime in the US has captured female audiences with its inspiring dramas, lifestyle documentaries and TV series, catered to the modern women.

Lifetime premieres today, 14 June 2013 on (StarHub TV Ch. 514)!

Wanna See Yourself at in a Bus Stop Ad?

The marketing campaign for Lifetime urges viewers and almost anybody to be a part of Lifetime and to give themselves a tagline of “One Lifetime, ______ it” The Facebook App allows you to select a photo, upload onto the app and together with a caption, it generates a poster of you and your desired caption! You’ll be featured at bus stops in city areas like Shenton Way, Raffles Quay, Orchard Boulevard, and more!

Examples on featured on the website are

One Lifetime, Laugh at it
One Lifetime, Embrace it
One Lifetime, Love it

(Other posters from the public that were featured at the bus stops!)

How do the team select what is best for the audiences in Asia? Michele Schofield, Senior Vice President of Programming & Marketing at AETN All Asia Network said that the while looking at shows that fit into the three categories of reality, movies and drama, the shows have to appeal to women but at the same time, not wanting to turn men off.

“We don’t want it to seem like it’s an exclusive viewing experience for women, so we keep that in mind in terms of the co-viewing experience”, she continued.

(Find out more about Lifetime at Lifetime Asia Facebook page!)

10 Fun Facts we bet you didn’t know (but should know) about Lifetime Channel & its shows

It’s the #1 Cable Network of Women in the US!
Drama shows will be shown on Monday nights and Wednesdays to Fridays are reality-series programmes
MasterChef Australia Season 4 screens 5 days a week, Mondays to Fridays
Two Singaporean contestants competed in the MasterChef competition! - *raises the Singapore flag*
It’s FREE to all StarHub subscribers for a year!
First women-driven channel to be on StarHub TV Anywhere platform
Viewing can be done on both SD and HD
Original local productions will be launched soon
Schofield chose MasterChef Australia as the show she’s most looking forward to
She also thinks that Jennifer Love Hewitt is so sexy and lovable in The Client List - which she admitted to be addicted to the show

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Lifetime Premieres Tonight and Be A Part of Lifetime’s Marketing Campaign!