ARTICLE
Watch local movies for FREE!
By Flora / 12 Dec 2019 (Thursday)
mm2 Entertainment and Cathay Cineplexes announced a brand-new joint initiative: Go Local Go Cinema where Singaporeans and PRs will be able to catch local movies for free!
Launching in 2020, this new initiative hopes to promote Singapore films as an expression of the Singaporean identity.
mm2 Entertainment will be producing a slate of at least three home-grown films that will subsequently be screened at Cathay Cineplexes at no cost to moviegoers.
Image credit: That Girl In Pinafore
One of the first movies slated to begin production is Writing Letters (working title), a film produced in collaboration with Mocha Chai Laboratories, and helmed by award-winning Director Chai Yee Wei, whose past works with mm2 include That Girl in Pinafore (2013) and Twisted (2011). Writing Letters traces the heartwarming and unlikely friendship between an illiterate father and his neighbour who helps pen his letters to his daughter studying abroad. "I have been developing this story for many years, and finally, it has found a perfect platform to be launched - a Singaporean film for Singaporeans. Even though it is set in the 80s, the movie deals with choices and issues that are even more relevant today, as our society ages.” says Director Chai Yee Wei, Founder of Mocha Chai Laboratories.
Cathay Cineplexes will exhibit the slate of free movies with a committed programming strategy across all eight locations to enable access to the films to all Singaporeans.