ARTICLE

Do you know about The Greatest Movie Ever Sold?

By InCinemas / 03 Oct 2011 (Monday)

[The Greatest Movie Ever Sold *BlogAloud* Offer below!]
[Watch interesting clips from the movie!]
Try asking your friends whether they would like to watch The Greatest Movie Ever Sold and their reaction will most probably be: Okay which movie is it?

Get this straight. THE GREATEST MOVIE EVER SOLD is a movie title by itself and will be opening in theatres 6 October 2011! Whether this 90mins film will be the greatest movie ever sold, I do not know. However, it may be one of the greatest movies ever made in terms of its creativity and entertainment value.

The Greatest Movie Ever Sold was fully financed through product placement from various brands. "Brands are everywhere these days. It seems like I can't go to any event these days without someone sponsoring it. Sporting events, concerts, anything. So, why not a movie? Better yet, why not a movie that examines the whole phenomenon that is actually paid for by the companies themselves," said Director Morgan Spurlock.

In fact, its full title is actually POM Wonderful Presents: The Greatest Movie Ever Sold. Morgan sold his "Brand X presents title name" to the highest bidder, POM Wonderful, the promegranate juice company which paid an substantial amount of $1 million!

And right below, you can watch this interesting featurette where Morgan travels to Altoona for the renaming ceremony of the town!

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[The Greatest Movie Ever Sold Featurette]

Presented in a documentary format, we are shown to the entire process that ranges from cold-callings, pitching, selling, promoting, marketing to advertising of the film. And Morgan Spurlock has done a great job in the movie! You wouldn't want to miss its Movie Trailer at InCinemas.

[Important Note]
This coming Wednesday, 5 October, enjoy The Greatest Movie Ever Sold *BlogAloud* which includes a special preview screening of THE GREATEST MOVIE EVER SOLD, followed by a dialogue session with Daniel Yun, the founder and CEO of HomeRun Asia. Click to view the available seats!

Venue	:	Cinema Europa (GV VivoCity)
Date	:	Wednesday, 5 October 2011
Time	:	7:00pm - Movie Screening 8:30pm - Q&A Session
Ticket Price	:	$9.00

Watch this short clip from the movie for an interesting glimpse of Morgan advertising for one of his sponsors, Merrell.

[Short Clip from The Greatest Movie Ever Sold]

DO YOU KNOW?
Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.

THE GREATEST MOVIE EVER SOLD is rated PG13 (Some Coarse Language and Sexual References) and opens InCinemas 6 October 2011. Click the poster below to view the special preview which includes a dialogue session with founder and CEO of Homerun Asia, Daniel Yun!

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Do you know about The Greatest Movie Ever Sold?