With Cathay CineHOME, mm2 intends to develop a complementary platform to the cinema exhibition business. Many people want to watch the latest movies but may be unable to find the time to go to the cinema. They used to be able to rent DVDs from the neighbourhood video shop, but the majority of those shops are no longer around. If you miss a film at the cinema, Cathay CineHOME will offer movie lovers an invaluable and flexible option to enjoy their favourite films at their own personal preferred timing. This service will not replace the experience of going out to the cinemas. We have always wanted a complementary platform to our cinemas to address the needs of movie lovers to achieve our long-announced OTT ambitions. The coronavirus situation has simply accelerated the group’s total digital strategy.