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Cathay Launches ‘CineHome’, New Streaming Site for Movies from $5.98

By Flora / 12 Sep 2020 (Saturday)

Screenshot of Cathay CineHome

Cathay Cineplexes launches its new streaming over-the-top (OTT) video service, Cathay CineHome. The platform, which is also available on iOS and Android platforms, will screen movies that have recently ended their run in the cinemas, as well as “online” titles, formally known as “straight-to-video” movies. This will give movie lovers greater flexibility on how and when they want to watch their favourite films.

The streaming service is conceived as a complementary platform to the cinema exhibition business. It aims to serve movie lovers who may have missed catching their favourite films during its theatrical run. Cathay CineHome aims to create an additional viewing opportunity for moviegoers and fans alike.

There is no membership fees or monthly subscriptions for Cathay CineHome. However, viewers will need to rent their favourite movie titles digitally for unlimited viewings within 14 days for $7.98 for new titles and $5.98 for library titles.

The development of Cathay CineHome was expedited in part by COVID-19, which saw cinemas closed from March to July this year. This allowed the teams at mm2 and Cathay Cineplexes to formulate the future of the movie business and accelerate its long-term plans for digital transformation.

Cathay CineHome is available for use on most consumer devices, like mobiles, tablets, computers, and is available to cast straight to Smart TVs. Six titles are complimentary to view from now till 24th September here: https://cathaycinehome.com/en/welcomehome

At launch, Cathay CineHome will be offering a selection of twenty local, Asian and international titles, with new titles to be added each week.

Credit: mm2 Asia

Watch these films now on Cathay CineHome:
- Ah Boys To Men 3: Frogmen (SG)
- Bring Me Home (Korea)
- Little Q (Hong Kong)
- Pee Nak 2 (Thailand)
- Sheep Without A Shepherd (China)

Coming Soon:
- A Choo (Taiwan)
- Impetigore (Indonesia)
- In My Heart (Malaysia)
- Mr. Zoo (Korea)
- Unhinged (USA)

Cathay CineHome

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Cathay Launches ‘CineHome’, New Streaming Site for Movies from $5.98