We introduced Dreamers to cater to families with young children and Lumiere to those looking for more premium and comfort at Shaw Theatres Jewel in 2019. Both were immediately popular with our patrons. When the time came for Shaw Theatres Balestier to undergo a complete makeover, we recognised the need to introduce more of these two concepts into the cineplex.
We have a strong relationship and association with the Balestier neighbourhood, so we took inspiration from elements of its heritage and culture such as the industrial background, the old shophouses and the diverse architectural buildings. Apart from what you will typically expect of a cineplex, we are bringing lifestyle into our overall cinema offering to our patrons.