XM Studios, a leading name in collectibles and pop culture, has proudly announced the appointment of renowned content creator Jaze Phua as their first official brand ambassador! What's more, the brand will also be launching their first-ever XM Studios Esports Hub this December!
These initiatives underscore XM Studios' commitment to expanding its pop culture reach, driving brand awareness and fostering talent development in Singapore and the region.
Jaze Phua Appointed as XM Studios’ First-Ever Brand Ambassador
XM Studios is excited to introduce Jaze Phua, an acclaimed content creator and influencer, as their first brand ambassador. Jaze has been a close collaborator with XM Studios, and in this new role, he will be heavily promoting XM’s brand and products across his wide audience base, while also being a representative at official XM Studios events. His involvement aims to boost awareness and deepen the connection between XM Studios and its pop culture and regional communities.
Jaze Phua said:
I’m incredibly honoured to be named the first official ambassador for XM Studios. This is such an exciting opportunity, and I look forward to representing XM’s values and vision through my work. I can’t wait to share more about what’s coming!
A Game-Changing Collaboration with Industry Heavyweights
The XM Studios Esports Hub is the product of collaboration with top-tier partners. Local Singaporean Gaming and Esports establishment, Singapore Cybersports & Online Gaming Association (SCOGA) has joined forces with TTRacing, to provide high-performance gaming hardware along with premium gaming furniture, ensuring a world-class experience for every gamer.
This collaboration stems from a Memorandum of Understanding (MOU) between XM Studios, SCOGA, and TTRacing, facilitated by EMERGE Group, highlighting a collective dedication to building and supporting a vibrant esports community. The Esports Hub will be available for secondary, tertiary and institutes of higher learning students to use for esports training sessions and competitions. Additionally, it will host corporate competitions, events, and tournaments, cementing its role as a versatile venue for esports and gaming-related activities in Singapore.
Ben Ang, Chief Executive Officer at XM Studios, said:
We are incredibly proud to open the XM Studios Esports Hub, a space where the next generation of esports talent can thrive. Our partnerships with SCOGA, and TTRacing, to reflect our shared vision of elevating esports in Singapore, and this Hub is a major milestone in that journey.
First Major Tournament to Christen the Hub this December
The Esports Hub will officially open its doors in Q4 of 2024 with a major esports tournament, marking the beginning of what promises to be an exciting calendar of events. This highly anticipated tournament will draw some of Singapore’s top gamers and establish XM Studios as a key player in the Esports Hub while setting the stage for budding professional players to gain more tournament traction.
The full details of this major tournament, including dates, teams, and special guests, will be announced in the coming days. Gaming enthusiasts and esports fans are encouraged to stay tuned for further announcements, as this landmark event is set to be an unforgettable experience. Don’t miss the chance to witness the future of esports at XM Studios’ world-class venue and be part of the excitement as competitive gaming reaches new heights.
For more information, visit www.xm-studios.com.