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Jack Neo: New Dolby® Atmos™ is an important Bonus to 'Ah Boys To Men'

By InCinemas / 07 Nov 2012 (Wednesday)

[Find out which are the other two upcoming 2012 movies in Dolby® Atmos™ format!]
Golden Village (GV) is the first exhibitor in Asia to introduce Dolby’s latest new cinema sound format, Dolby® Atmos™, at its largest cinema hall, GVmax® located at their flagship GV VivoCity.

And Jack Neo's Ah Boys To Men, having to released in the groundbreaking Dolby® Atmos™ format, will be the first Asian movie to showcase the cutting edge technology on the widest cinema screen in Asia at 22.4 metres, accompanied by a crystal-clear 2K digital projection. Hit the jump for more!

In the press conference held yesterday at Food Republic, level 3 VivoCity, Jack shared his delight of having the new cinematic audio in his upcoming movie.

"I have always held high regards for the dolby sound system. You know it's good to have Dolby® 5.1 and even better to have Dolby® 7.1," said Jack Neo. "In Asia, we're the first country to have Dolby® Atmos™. They happen to know that we have a war sequence in Ah Boys To Men and it'll be interesting to have this combination."

It was also mentioned that the previous sounds system mainly carries the sound from the left and the right but with Dolby® Atmos™, it can come directly from above so airplanes tearing through the sky can be heard at the top while explosions can be 'felt' at the front and back as well.

Also present in the press conference is Mr Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. Expressing his pleasure to work with GV, Mr Mahesh also took the opportunity to explain what Atmos can do.

"Dolby® Atmos™ is a new format that was announced 9 months ago. It basically gives the creator, like Jack and his team, the ability to put sounds anywhere in the theatre, wherever they want in the atmosphere of the theatre. For consumers, it creates the best possible immersive experience, that they can possibly have today." said Mr Mahesh.

(Image: Mr Mahesh Sundaram talks about Dolby® Atmos™.)

Read on below to find out some facts about the Dolby® Atmos™ at GVmax® and which are the two upcoming 2012 movies in Dolby® Atmos™ to look out for!

Source: Golden Village
Dolby® Atmos™ is regarded as the most significant development in cinema audio since the introduction of surround sound in 1987.

Groundbreaking 64.3 independent channels of sound for stunning audio immersion
The new technology of Dolby® Atmos™ takes a unique layered approach to sound design by giving content creators total control over the placement and movement of sound relative to the audience.
Installed by Electronics and Engineering Pte Ltd, a regional industry leader in audio-visual system integration, GVmax® has been retrofitted with 67 independent EAW speakers to match audio with the onscreen action.
With the installation of Dolby® Atmos™, GVmax® marks another milestone as the first South East Asian cinema to introduce the revolutionary audio system, designed to create a more realistic movie experience for viewers.
Installed by Electronics and Engineering Pte Ltd, a regional industry leader in audio-visual system integration, GVmax® has been retrofitted with 67 independent EAW speakers to match audio with the onscreen action.
Movie-goers will be able to experience the cutting-edge Dolby® Atmos™ auditory experience with the premiere of the two-part action comedy AH BOYS TO MEN. Directed by Mr. Jack Neo, the production is the first Asian film to be mixed in Dolby® Atmos™.

Also embracing the new sound platform of Dolby® Atmos™ are two upcoming films; Life Of Pi, an adventure film based on the Yann Martel’s novel which opens 29th November as well as the highly anticipated epic fantasy-adventure film, The Hobbit: An Unexpected Journey, directed, co-written and produced by Mr. Peter Jackson and based on J.R.R. Tolkien's fantasy novel. The first part of the trilogy opens InCinemas 13 December 2012.

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Jack Neo: New Dolby® Atmos™ is an important Bonus to 'Ah Boys To Men'