There’s no escaping when it comes movie merchandise, which is actually a huge part of the movie’s extension sales. Just take a look at Disney’s Frozen and the recent Star Wars: The Force Awakens, which earned an estimated S1B in retail sales.
Even before the upcoming Star Wars spinoff ‘Rogue One: A Star Wars Story’ opens InCinemas this December, the action figures are already in the pipeline and are soon to be seen on the shelves. A team of Star Wars superfans today revealed the new toy line via a series of fan-made animated shorts launching on the Star Wars social channels. As such, Lucasfilm is asking fans to share their“Rogue Stories” by making their own videos in contest called “Go Rogue.”
As part of a competition in collaboration with creative network Tongal, a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key toys from the new line to kick off a global UGC contest that asks fans to share their own “Rogue Stories.”
Photo Credit: Star Wars.com
When Star Wars news breaks, many fans worldwide react by sharing their own videos online. According to new research, fans posted over 838,000 pieces of Star Wars-related content on YouTube in the past year alone, which is more than 2,296 per day and nearly 96 per hour. Star Wars fan-generated content is also incredibly popular, accruing more than 16.3 billion views in the last year – equivalent to everyone in the world viewing at least two fan-created videos.
The global contest, which kicks off September 30, invites fans to share their own short stories or skits set in a galaxy far, far away… Winning entries from around the globe will be chosen by a panel including “Rogue One: A Star Wars Story” director Gareth Edwards.
Beginning September 30, fans 18 and older can enter the Go Rogue contest on StarWars.com/GoRogue. Winners will be invited to Lucasfilm in San Francisco to attend a screening of “Rogue One,” and see their short story on the big screen.
The full range of new “Rogue One” and Star Wars products will be available globally starting on September 30. Join the global #GoRogue conversation on social.
Rogue One: A Star Wars Story opens InCinemas 15 Dec 2016!