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Netflix acquires the rights to 'Elf on the Shelf'

By Rachelle  /  11 Oct 2020 (Sunday)

In a big seven-figure deal, Netflix has acquired the rights from Atlanta-based The Lumistella Company to develop original stories from the company’s entire portfolio of brands; including but not limited to: The Elf on the Shelf, Elf Pets, and Elf Mates.

The giant streaming service will develop live-action and animated content, taking aim at pre-school audiences, as well as for family audiences through both series and film. As part of the deal, two of Lumistella’s existing animated short films, Elf Pets: Santa’s Reindeer Rescue and Elf Pets: A Fox Cub’s Christmas Tale will be made available on Netflix in North America this holiday season.

Chanda Bell, co-CEO of Atlanta-based CCA&B said:

The family is thrilled to be partnering with Netflix to create immersive and engaging original stories of Santa’s North Pole while providing heartfelt family-entertainment to fans all over the world. We are also pleased that fans in North America don’t have to wait to delve into the world of The Elf on the Shelf and their friendly Elf Pets, with the streaming giant carrying our newest animated Elf Pets titles this Christmas.

We relish the opportunity to collaborate with Netflix to bring joyful family moments to life. This moment is a dream come true.

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