ARTICLE
TV channel tvN Partners with Lazada to Roll Out Year-end Rewards Partnership
By Flora / 18 Dec 2020 (Friday)
Tis the season of giving!
tvN, Korean content provider is ending 2020 on a high note by rolling out a year-end rewards partnership with e-commerce platform, Lazada, rewarding tvN viewers for their support in 2020.
Starting from 16 December 2020, viewers in Singapore, Malaysia, Indonesia and the Philippines can stand to win vouchers1 worth more than USD50,000! This is Lazada's first collaboration with a Korean TV content channel partner regionally where this campaign leverages both parties' strong presence in Southeast Asia.
tvN subscribers in Indonesia, Malaysia, the Philippines and Singapore just have to stay tune to the channel and look out for the Season of Giving QR code that will be flashed at random timings in the day. Simply scan the QR code and grab vouchers for their next purchase on Lazada. There is a total of more than USD50,000 worth of vouchers up for grabs till 31 December. As part of the partnership, Lazada users in Indonesia, Malaysia and the Philippines will also be able to enjoy selected tvN programming on LazLive, Lazada’s livestreaming in-app feature during this December.
In Singapore, tvN is the #1 Korean Pay TV channel* and ranks #11 among all Pay TV channels from 01 Jan to 13 Dec 2020. The top 20 most watched programs this year were tilted towards dramas (15 of Top 20 programs are Dramas) such as Tale of The Nine Tailed starring Lee Dong-wook, Jo Bo-ah and Kim Bum aired its finale earlier and the drama series has been topping viewership rating charts in Singapore since premiere in October: its finale premiere broadcast ranked #1 among all Korean Pay TV channels and #2 among all Pay TV channels on Singtel and StarHub TV in Singapore in A20-49 (target audience).
But the #1 most watched Program this year to date is the LIVE telecast of 2020 MAMA on 06 December where rating increased almost 5 times as compared to 2019. This is first year where MAMA show is fully online for the first time since 1999.