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Impressive Box-Office for First-Time Director Michelle Chong

By InCinemas / 30 Nov 2011 (Wednesday)

Source: Scorpio East Pictures
ALREADY FAMOUS – Impressive Box-Office for First-Time Director Michelle Chong

Starring Taiwanese pop idol Alien Huang黄鸿升 ( 小鬼) and homegrown host-comedian Michelle Chong 庄米雪, Michelle Chong’s directorial debut Already Famous 《一泡而红》 has scored numerous sold-out sessions and collected an impressive S$170,000 when it sneaked during the weekend (24 – 27 November) with only 15 prints. Movie-goers are buying tickets up to 3 days in advance to watch Already Famous and cinemas have increased print count (from 15 to 24 prints) and sessions for the movie’s official opening on 1st December. (Click to view its showtimes in theatres!)

[Watch Alien Huang's Live Performance of Already Famous theme song below!]

With regards to this encouraging result, the General Manager of Scorpio East Pictures Pte Ltd, Mr. Sim Wee Boon says, “We think Michelle Chong might have brought about a new perspective towards local films. Movie-goers have been giving feedback about not being able to get tickets for the movie. With more prints and sessions, we hope more people will be able to catch Already Famous when it opens on 1st December.”

[Photo Credit: Already Famous Facebook Page]

Mr. Suhaimi Rafdi, CEO of Cathay Organization commented, “Already Famous started its run at Cathay Cineplexes on a good footing; since its first sneak preview on 24 November, the film has been screened to packed houses every single session. The popularity of the film even made it the highest grossing movie title at one of our suburban multiplexes. With the film opening on 1 December, we can expect the film to gain more ground and see a further surge in its box office performance.”

Prior to the sneaks, meet-the-fans sessions at Suntec Convention Hall (22 Nov), The Cathay (22 Nov) and Plaza Singapura (23 Nov) were packed with large crowd of fans showing their support for the cast members of Already Famous.

[Already Famous 一泡而红 Official Movie Trailer 2]

Already Famous tells the story of a Malaysian girl who sets out to fulfill her dream of becoming a popular star in Singapore, and her bittersweet journey of sweat, tears, love and joy. This comedy is not just about the trials and tribulations of making it in showbiz, but also a message of truth and heart to anyone who has ever wished upon a star.

Produced by Huat Films, Already Famous is distributed by Scorpio East Pictures and Cathay-Keris Films in Singapore and is currently showing in Cathay Cineplexes, Golden Village, Shaw and We Cinemas.

Visit InCinemas ALREADY FAMOUS movie showtimes to get full sessions in ALL Theatres!

ALREADY FAMOUS is rated PG and opens InCinemas 1 December 2011.
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[Alien Huang performs Already Famous Theme Song at Plaza Singapura - 23 Nov]

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Impressive Box-Office for First-Time Director Michelle Chong