ARTICLE
Spider-Man to be the first Super Hero ambassador for Earth Hour!
By InCinemas / 13 Feb 2014 (Thursday)
In a first of its kind partnership, Spider‐Man will be the first Super Hero ambassador for Earth Hour, the global movement organized by WWF (World Wide Fund for Nature), with a message to inspire individuals to use their power to become Super Heroes for the planet!
Earth Hour Blue – a radical new digital crowdfunding and crowdsourcing platform for the planet, launched to engage people around the world and participants in the famous lights out event, which this year will be held on Saturday March 29, at 8:30pm.
This year, Earth Hour and the hero of the highly anticipated motion picture The Amazing Spider‐Man 2 – along with the film’s stars, Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb – are throwing their support behind Earth Hour Blue, which aims to harness the power of the crowd to raise funds for on‐the‐ground environmental projects from across the world.
“I’m proud Spider‐Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have,” says Andrew Garfield, who plays Spider‐Man in the upcoming film. “Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider‐Man by our side.”
The crowdfunding section of the new platform will allow participants to help deliver energy efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to expand and conserve the iconic Table Mountain National Park in South Africa, with many more projects to come.
“Earth Hour gives you the power to inspire anyone, even if you’re just one person, and Earth Hour is much more than an hour. There are great projects from the crowd, for the planet, happening all over the world,” said Emma Stone.
The Amazing Spider‐Man 2 director Marc Webb is the first celebrity ambassador to announce the Earth Hour Blue project he is backing, which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
“Earth Hour is a movement full of Super Heroes – people harnessing the power of the crowd to inspire change for the good of the planet, imagine the possibilities when we come together and do more,” said Marc Webb.
Earth Hour has grown to involve hundreds of millions of people from all walks of life across 7000 cities and towns and 154 countries and territories. Jamie Foxx who plays the villain Electro in the film said, “Earth Hour isn’t just about lights off; it’s about people across the world coming together throughout the year to join forces to improve the planet. Never underestimate your power, never underestimate what you can do.”
Individuals can also use Earth Hour’s crowdsourcing platform for Earth Hour Blue, which will call for people to add their voice to some of the biggest environmental campaigns across the world; including an Instagram campaign for people to share their love of Australia’s Great Barrier Reef, as part of WWF‐Australia’s “Lights Out For The Reef” theme for Earth Hour 2014.
Global participants in the movement will also be able to sign the Shark Saver’s “I’m FINished With FINS” pledge, which engages celebrities and public figures throughout Asia to help end shark finning in marine waters for the consumption of shark‐fin soup.
Sony Pictures Entertainment will join by contributing to a WWF‐China and Earth Hour Blue project that provides efficient cookstoves to prevent deforestation in the habitat of the Giant Panda. Through its efforts, the studio will receive Gold Standard carbon offsets that render the entire physical production of The Amazing Spider‐Man 2 as well as its publicity tour, carbon‐neutral.
Expanding on many sustainability efforts over the years, The Amazing Spider‐Man 2 became the most eco‐friendly tentpole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level – from producers, studio executives, and cast and crew and began as soon as the film went into pre‐production.
Earth Hour and its Super Hero ambassador Spider‐Man remind us that “with great power comesgreat responsibility,” so get involved and use your power at earthhour.org.
Participants can engage on social media using the hash-tags #EarthHour and #SpiderMan.
The Amazing Spider-Man 2 opens InCinemas 1 May 2014!