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How do the 'Men in Black' tell the time when they're back in time? Hamilton watches has the answer!

By InCinemas  /  28 Apr 2012 (Saturday)

Source: Hamilton

In the upcoming action-adventure comedy MEN IN BLACK III, the 'Men in Black' will once again add the distinctive Hamilton Ventura watch to their iconic uniforms. As Agent J (Will Smith) goes back in time in MEN IN BLACK III, different versions of the Hamilton Ventura help evoke different eras as all MIB agents wear the unique timepiece. 

In MEN IN BLACK III, Agents J and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the 'Men in Black', but nothing, not even aliens, perplexes him as much as his wry, reticent partner. 

But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind. 

Barry Sonnenfeld directs the film. The film’s screenplay is written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers. 

Hamilton and Columbia Pictures are continuing the partnership with a global promotion campaign to support the movie’s international rollout. Hamilton watches also appeared in Men In Black (1997) and Men In Black II (2002), and with each film, the scope of promotional activity has increased.  

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The MEN IN BLACK III creative campaign showcases the watch’s versatility and features two contrasting Ventura models: the Hamilton Ventura XXL, appropriately styled with a black rubber strap and sleek black dial, and the elegant Hamilton Ventura Medium, favoured by the 'Men in Black' supporting agents, which complements a black dial with a classically elegant stainless steel case.  

[More information on the watches!]

  • Hamilton Ventura XXL 

Material:Stainless steel 
Dial Colour: Black 
Attachment: Black rubber 
Movement: Automatic 2824-2 
Crystal: Sapphire with antireflective coating 
Water Resistance: 50m / 5 bar
 Price:From S$1840 

  • Hamilton Ventura Medium 

Material:Stainless steel 
Dial Colour: Black 
Attachment: Black leather 
Movement: Quartz 955 412 
Crystal: Mineral 
Water resistance 50m / 5 bar 
Price: From S$1100 

Hamilton’s long history with Hollywood includes watch appearances in more than 400 films, but MEN IN BLACK III represents a new milestone for Hamilton, as the brand loaned more watches to this film than it has to any other title. 

MEN IN BLACK III opens InCinemas 24 May 2012. Rating to be advised. 


Pssst... MEN IN BLACK III is one of the movies to look out for in May. Check out what other movies that are the highlights of May.

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